MEDIA SKILLS COACHING

Media Interview Training

Did you know appearing for a few minutes on radio or television can be more valuable than a costly advertising campaign? Having the right media skills can help develop your business, save you money and help you avoid damaging coverage. During a media interview are two sometimes competing agendas. The journalists want a good story. You want your business to shine. When an interview accomplishes both these goals, everyone is happy. You look good and you helped the journalist do their job. Media interview training will give you the confidence to handle media exposure on TV, print, radio, or social media. You'll learn what journalists look for, their hook, and through real world examples and mock interviews gain confidence and experience in how to get your message across clearly and with authority. Training starts with an overview of the media followed by a series of recorded interviews, with progressively more difficult exercises to fine-tune your skills, analysis of interviews during playback, and constructive advice on content and style with a plan for improvement.

Presentation Skills

Confident presenting is an essential business skill. When presenting to clients, colleagues, suppliers or stakeholders, you have an opportunity to deliver information that excites, convinces and motivates your audience, building more successful relationships. A good presenter will present with impact, clarity and credibility, even in challenging situations. Presentation skills training, with extensive use of video, will help you develop confidence, give you some great personal tips and show you how to come across clearly and with enthusiasm. Through practical exercises, discussion and feedback with extensive use of video, we'll identify your strengths and weaknesses and draw up a plan for improvement.

Key Topics Include:

  • Developing a powerful presence through posture, body language, and movement. 
  • Crafting a highly memorable attention-grabbing message.
  • Engage and create a good relationship with your audience, through an audience-centered presentation. Have an easy-to-use checklist for fast preparation.
  • Know how to use visual aids effectively.
  • Managing the question and answer session. Anticipate and prepare for difficult questions and challenging audiences.

Crisis Communication Skills

The way you handle a tough or crisis media interview can influence millions of people's perceptions of you and your organization. Crisis media relations training puts you through the paces so you'll remain calm and in control when placed under pressure by journalists. You'll experience traps in different media situations and tough interviews to learn how to minimize your vulnerability to tough questions and stick to your message with confidence despite being challenged. You'll improve your skills to project confidently the key messages that reassure audiences your company is in control.

 

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